Axe Analysis Essay Example for Free

Axe Analysis Essay The environment Axe was inspired by another Unilever’s brand, Impulse. Like Axe, Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France, Unilever decided to launch the brand in other European countries from 1985. However, in United Kingdom, the brand was renamed Lynx. Then, Axe encountered the same success in Latin America but it was less important in Asia and Africa. In 2000, the brand has been launched in the USA and Canada and encounters an important success. Since 1983, Axe is offering new fragrances every year. Therefore, from 1983 to 1989, the variant name was a description of fragrance inside. From 1990 to 1996, the names were geographic names like Africa, Alaska and Inca. Then it uses abstract names like Apollo and Gravity. Since 2003, Axe’s deodorants give the possibility for the men to attract many women. Its last launching was in 2008: Dark Temptation. It is a smelling chocolate smelling fragrance; thanks to chocolate, the women will find Axe users irresistible. Axe also launches limited edition variants like Recover and Shock in 2008. However, Axe encountered many controversies like its sexist and depraving advertisement and its deodorants include ingredients tested on animals. The industry Axe is a one of the European leader of the male grooming products thanks especially to the marketing of it lead product: the deodorant body spray. However, several competitors with the same product exist in the market. On one hand, direct competitors who have or will have an important place in the market (TAG Fragrance Company, Old Spice and RGX) and on the other hand, competitors like Adidas and Power Stick, who are â€Å"weaker† and less known than others on the market. I will focus here on the serious competitors of Axe and especially on their marketing and their packaging. First of all, I will insist on the TAG Fragrance Company who dominates the European body spray market with Axe. TAG Fragrance Company was a subsidiary of Global Gillette when his lead product, TAG Body Spray, was released in 2005. Then, in 2007, Procter and Gamble bought Gillette and dissolved this company. {draw:a} As you can see, the packaging is very similar from Axe. Also, the advertising for TAG Body Spray looks alike Axe: this product helps boys getting women. Actually, TAG’s advertising campaign shows that having this body spray will attract women in a way that they will want to attack him. Secondly, we’ll focus on the brand Old Spice who is the American leader of deodorant stick and body wash brand. His product is also manufactured by Procter and Gamble who bought the brand in 1990 from the Shulton Company. {draw:a} Here, the packaging of the product is developed around a colonial theme. Therefore, sailing ships are used as a trademark. Over the years, those various ships have become a valuable trademark for Old Spice male product. Old Spice managed to advertise his products in famous movies (for example, E. T. ) or in commercials with famous actors like Neil Patrick Harris in 2008. Thus, Old Spice is using a different kind of advertising than Axe and it works in the American market. Now, I will describe the main new entrant in the market the brand RGX – and how the brand tries to break into the body spray market. RGX is owned by Dial and was launched in January 2007. As a new entrant, the main difficulty for the RGX’s product is to enter a body spray market with an excellent marketing strategy. First, the RGX’s product is mainly directed at older men that is to say customers who don’t actually use a competitor product. Secondly, the brand tries to create buzz on Internet via a website called RGX Life but also he tries to do commercials and online banners with a famous actress Rachel Specter. Men’s magazines are also a part of the advertising campaign. The advertising will also be like Axe and TAG (how boy can get girls) but will be more focused on mature men (what a girl wants in a man and what separates a man from a boy). {draw:a} The packaging is also an appeal to maturity. Instead of the black plastic of Axe (which suggests affairs), the RGX’s packaging will be modified as an â€Å"updated aerosol can† more futuristic and made in aluminum. Axe’s lead product is a deodorant body spray which has a specific smell that s to say it mixes a deodorant and a perfume. So, substitute products might be a simple deodorant (for example, Narta Deodorant), a perfume or Cologne. In this market, a simple deodorant will please consumers who don’t like the smell of Axe’s or TAG’s body spray. Actually, despite the high sales of the Axe’s product, a lot of consumers aren’t satisfied about the strong smell of it. In case of the perfume, consumers could prefer a lighter smell than Axe’s product.

Violent Video Games Increase Violent Behavior Essay -- Aggressive Beha

Violent video games have been known throughout the years to take a powerful effect on young children and their aggression and psychological behaviors as they habitually play these types of games. There are many factors leading the federal government to believe that the gaming industry and retailers are not taking a strong enough precaution to prevent this type problem from occurring. Studies show that laboratories and field settings have proven that violent video games cause increased aggressive behavior in children and young adults. Nothing is positive about the effects that violent video games have on children, but one positive factor has risen throughout the years. With all the tragedies and incidents involving the usage of violent video games by children, the United States Senate decided to take action. During a committee hearing, several researchers vouched for the negative effects violent video games were having on young children and young adults. Deadly school shootings like Columbine have been a serious problem in the United States for many years. Researchers and psychologist say that the young adults that partook in the Columbine shooting that killed 13 people and wounded 23 others before taking their own lives were habitual players of violent video games like Doom. Statistics show that many children between the ages of 8 and 18 years of age play video games or other types of media for 40 hours or more a week. (Rideout, Foehr, Roberts, and Brodie, 1999). Out of all the media used by children and young adults, television is the most widely used. Even with TV being the choice recreational activity, video games are rapidly creeping in popularity. Console video game systems like XBOX and Playstation along with com... ...gical Science Agenda (2003). "Violent Video Games, Myths, Facts, and Unanswered Questions". http://www.apa.org/science/about/psa/2003/10/anderson.aspx Anderson, A. Craig, & Bushman, J. Brad. Iowa State University (September 2001). General Article. "Effects of Violent Video Games on Aggressive Behavior, Aggressive Cognition, Aggressive Effect, Psychological Arousal, and Prosocial Behavior: A Meta-Analytic Review of the Scientific Literature", Vol. 12, No. 5. http://www.psychology.iastate.edu/faculty/caa/abstracts/2000-2004/01ab.pdf Schwarzenegger, Arnold, & Morazzini, P. Zachary. (December 2010). Supreme Court Debates. "Is the California Ban on the Sale of Violent Video Games to Minors Constitutional?", Vol. 13, Issue 9, p15-26, 12p. http://mccclib.mccc.edu:2084/ehost/pdfviewer/pdfviewer?sid=96474c99-1f94-48f4-9d99-0c237e037f86%40sessionmgr111&vid=7&hid=123

Classification of Friends Essay

EEAnyone who has spent time with friends will notice that each one has a special personality all of their own. Friends, have different traits that make up their personalities. A sense of humor, great advice, and honesty are all things that come to mind when you think about a friend. Friends are important to have because they are a backbone when things get tough in life and are always there to love and support. However, anyone who has spent time with friends will notice that each one has a special personality with respect to their honesty, loyalty, and care. There are three major types of friends, which are acquaintances, social friends, and best friends. The first type of friend is simply an acquaintance. This means that you basically only know their name. Not even remembering what they look like. You usually meet these type of friends in school, at work, on the bus, in the gym, or anywhere else you might be. You normally would not mind having a cup of coffee with them, but if anything else came up, you would have no problem parting company. We see many people in the work. Sometimes we speak them compulsorily and we don’t remember even their face. While we are on the bus, we come across some people who get on the bus regulars like us. Therefore we call them as an acquaintance. Someone you know socially or through the business world would be called an acquaintance if you don’t know them well personally. An acquaintance can remain a personal or business contact for you or can become a friend at some point. It depends on the relationship and the people involved. You may have some acquaintances you see over and over throughout your life that you never really get to know. However, they are still good people to know because they can connect you to potential friends. This group includes people who one talks to out of awkward obligation. Observed in their natural habitats of classrooms, bus seats, and the general public acquaintances are random encounters. A person often speaks to this species out of necessity, loneliness, or boredom. For instance, when a person is alone in the bus station with nothing to do, they see a person reading a magazine and decide to make conversation about that magazine. This is not done to bother the other person, and usually both people don’t care but it’s a tool to make a person feel less alone. This  sect of friends does not evolve past a rand om encounter or conversation. Acquaintances include people who one exploits for their own personal gain. The second category of friends is a social partner. One you often meet at social occasions, or one who may accompany you to social gatherings, but with whom you don’t have a personal relationship. This is because they are closer than acquaintances, but nowhere near as close as a true friend. Social partners are usually acquaintances who evolve into â€Å"guest friends† through increased extracurricular activities. You know their name, a little of what they like or dislike, a little of their family history, and usually have several things in common. As the saying goes, â€Å"Birds of a feather flock together,† so too the social partners have to have several things in common with you. No one is going to want to spend any more time than necessary with somebody completely opposite and aggravating to him. Social friends are closer than acquaintances, but nowhere near as close as a true friend. You know much more about each other than you would as mere acquaintances, but much less than if you were personal friends. The last type of friend is the â€Å"best friend.† Normally, you know them the longest and you probably grew up together as children. He or she knows everything about you. Likewise, you know everything about him or her. They are basically like family. You would have no problem if they spent the night at your house. You know each other’s habits and can always tell when there is something wrong. You would not hesitate to share your deepest feelings or thoughts with them. A best friend has no problem correcting you when you are wrong, or being stern with you when you are out of line. They will see you through when others see that you are through. He/she will always be there for you. They are not perfect, but at least they will always look out for you and never do anything intentionally to hurt you. They are there to find national solutions to the many unexpected problems that life presents for us. â€Å"Best friends† are very important to us, because we share with them something which are secrets things that have not be known by anybody. They are very generous people. For example, when we have not enough money, they lend us. When we fall into bad condition, they cheer us up. They support us. In conclusion; we always meet people and classify them in terms of their personalities. There are three types of friends. The first type of friends is simply an acquaintance. The second is the social friend. Finally the best friends. We will always encounter those types of friends in our lives. Every friend has a different type of character. Some friends are helpful while some friends are caring. No matter what traits they have as long as we interest and comfort each other. Friends caneither make or break us.

Calcium Silicate Crystal Snow Recipe

Chemical snow can be achieved in a variety of ways. This recipe does not produce the wet snow you get from sodium polyacrylate in water. This is a dry snow made from calcium silicate crystals. Its a fun crystal or chemistry project, useful if you want snow that wont melt. Materials Needed calcium chloride  sodium silicatewater Calcium chloride is a common salt used for snow and ice removal. Its also sold in hardware or home stores to control humidity. You can make sodium silicate, also known as water glass yourself. Combine the silica gel bead packet sold with shoes and clothes with sodium hydroxide (lye or drain cleaner). Sodium silicate is a liquid solution. Make Chemical Snow This is extremely easy. The calcium chloride and sodium silicate react in water to make calcium silicate. The calcium silicate is a flaky white solid. Add a small amount of calcium chloride to a test tube or small glass that is half-full of water.Add a few drops of sodium silicate solution.Swirl or shake the test tube and watch the white flakes of calcium silicate fall like snow. Make Other Silicates and Snow Crafts There are lots of fun ways to use fake snows in arts and crafts applications. You can also make other metal silicates besides calcium silicate. Replace the calcium chloride with aluminum sulfate to make aluminum silicate or use strontium chloride to make strontium silicate.